These are not your parents’ eco-careers. It wasn’t so long ago that your typical environmentalist was a whale-saving, alfalfa-sprout–eating lefty with bumper stickers slapped on the back of her VW bus. But times have changed: As environmentalism has evolved from a grassroots movement into a lifestyle, ecorelated jobs have become more fashionable, better paying, and more mainstream. From global conglomerates to small-town shops and businesses, today’s green workforce has created more eco-professionals than ever before. To showcase this sea change, Plenty interviewed men and women who are applying their green interests to a diverse array of fields. From helping high-end audio manufacturers abandon cancer-causing lead, to turning a once-gritty Midwestern city into a green jewel, to playing the renewable-energy stock market, these professionals show that caring about the environment isn’t just a way of life—it’s a great way to make a living. Read more...
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